I often find it hard to justify the cost of coffee table books. Not having a coffee table adds to the woe but Logo Modernism
by Taschen might make me open my digital wallet and splash out on both.
Authored by Jens Müller this book features approximately 6,000 trademarks, focused on the period 1940–1980 ranging from media outfits to retail giants and airlines to art galleries. At a cent under $70 it’s not cheap but well worth an investment for graphic fiends.